There are LOTS of things to learn about hashtags on IG but here's a post that lays out the basics.
Post correction: You are allowed to use up to 30 hashtags on a reel.
Hashtag Dos & Don'ts
Tags and mentions are a way to engage with people on Instagram. They're not the same as hashtags.
A tag is usually used when someone (or their product) is in the picture/video that you're posting. But you can also use it if your post is just talking about someone/their product. You tag people when you post the picture/video. See pic below.
Mentions can be used for the same reasons but they are added differently. You add them in the captions or to your story using the "@" before the account that you want to mention.
How Is All Of This Different From Hashtags?
Hashtags serve a completely different purpose on IG. Hashtags are for searchability. They help your posts to be found be people that don't follow you. Tags and mentions are about establishing and building relationships with people on IG. These relationships help your account to grow, especially if they're two-way relationships.
When it comes to engagement, there are two things that I've learned:
If you're not getting much story engagement, it's probably because you're not doing one (or both) of these. Check out this post to learn how to make engagement easy for your followers.
IG Stories Getting No Love?
Here are a few tips to help you share/promote posts on Instagram. You can use these tips to share posts that promote the auction in general or posts that promote a vendor that you think would be particularly interesting to your audience.
The Basics For IG Feed Posts
There are four main ways to engage with these types of posts on IG: like, comment, share/repost, save. Of all of these, likes are the LEAST valuable. If you really want to help a post, you should do what I call "like +". Like it and then do at least one of the other things (comment, share/repost, save).
Why Bother Using A Repost App?
Whenever you share/repost content directly from someone else's account using these apps, it helps the original post to get more exposure plus you give it more exposure by showing it to your followers! If you don't share/repost using an app but simply post your own version of the same picture/video, you give it more reach by showing it to your followers, but it doesn't help the original post to get more reach. See the difference?
The Basics For IG Stories
There are a few ways to engage with stories as well: sticker engagement, quick emoji response, comment, share. If you're not familiar with engaging with stories...
Do you have more questions about how to engage on Instagram? If so, leave a comment below.