Instagram Live is a great tool for growing your audience. But if you don't set yourself up properly, you and your viewers could have a frustrating experience. Here are a few tips to help you have the best IG Live experience.
How Do I Join IG Live?
IG Live only works on cellphones unless you use another app which can get complicated, so I suggest sticking to your cellphone. There are 2 ways to join an IG Live. You can go to your home screen in IG and look at the top of the screen. If anyone that you follow is live, click on their icon at the top of the home screen and you're in.
Or you can go directly to someone's account and then click on their icon in the top left corner to join their IG Live. Once you're in, you can leave comments in the chat box, ask questions with the question button or show love with the heart button.
How Do I Host My Own IG Live?
If you want to invite someone on screen with you (I highly recommend this! It's a lot of fun.) look at the list of viewers after you've started your IG Live and tap on someone's name to send them a request to join you. If they accept, they'll magically be on screen with you! Viewers can also request to join you. If this happens, you'll get a notification during your IG Live. If you accept, they'll join you on screen.
Getting Set Up For IG Live:
There are LOTS of things to learn about hashtags on IG but here's a post that lays out the basics.
Post correction: You are allowed to use up to 30 hashtags on a reel.
Hashtag Dos & Don'ts
Tags and mentions are a way to engage with people on Instagram. They're not the same as hashtags.
A tag is usually used when someone (or their product) is in the picture/video that you're posting. But you can also use it if your post is just talking about someone/their product. You tag people when you post the picture/video. See pic below.
Mentions can be used for the same reasons but they are added differently. You add them in the captions or to your story using the "@" before the account that you want to mention.
How Is All Of This Different From Hashtags?
Hashtags serve a completely different purpose on IG. Hashtags are for searchability. They help your posts to be found be people that don't follow you. Tags and mentions are about establishing and building relationships with people on IG. These relationships help your account to grow, especially if they're two-way relationships.
When it comes to engagement, there are two things that I've learned:
If you're not getting much story engagement, it's probably because you're not doing one (or both) of these. Check out this post to learn how to make engagement easy for your followers.
IG Stories Getting No Love?
Canva's background remover is an incredible tool that you can use to turn an ok picture that you took in your bedroom into an amazing picture that looks like it was taken in the jungle or even in the clouds. Check out this post for a few different ways to use this tool to upgrade your content.
Take Your Pics To The Next Level With Canva
When you rely on a phone camera for your social media pictures and especially when lighting isn't ideal, photo editing can really give your pictures a boost. Take a look at this post for the 3 simple steps that I used to make the colors in this picture pop a bit more.
How To Make Color Pictures Pop
Here are a few tips to help you share/promote posts on Instagram. You can use these tips to share posts that promote the auction in general or posts that promote a vendor that you think would be particularly interesting to your audience.
The Basics For IG Feed Posts
There are four main ways to engage with these types of posts on IG: like, comment, share/repost, save. Of all of these, likes are the LEAST valuable. If you really want to help a post, you should do what I call "like +". Like it and then do at least one of the other things (comment, share/repost, save).
Why Bother Using A Repost App?
Whenever you share/repost content directly from someone else's account using these apps, it helps the original post to get more exposure plus you give it more exposure by showing it to your followers! If you don't share/repost using an app but simply post your own version of the same picture/video, you give it more reach by showing it to your followers, but it doesn't help the original post to get more reach. See the difference?
The Basics For IG Stories
There are a few ways to engage with stories as well: sticker engagement, quick emoji response, comment, share. If you're not familiar with engaging with stories...
Do you have more questions about how to engage on Instagram? If so, leave a comment below.